In 2013 Ballo joined the circular economy making unisex sunglasses by hand from recycled and upcycled materials, and in 2016 started making other goods from sustainable fabrics. Ballo believes that traditional business structures champion inefficiency and profit maximization, with waste being a mere byproduct of success - Ballo runs their business differently by using recycled offcuts, other sustainable materials and by hiring local talent instead of using automated machinery, putting the planet before profit.
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