FEAT. Sock co. began in October 2012, when a sock-gifting habit evolved into a business plan. They are a playful, designer sock brand for sock lovers and dreamers alike, their aim to create socks that tell a story and take the wearer and viewer on an adventure. FEAT. is short for ‘feature’, because they focus on their socks standing out as the feature of an outfit, or becoming a talking point for conversation. Taking quality and comfort seriously, their socks are locally produced in Cape Town.