T-Shirt Bed Co. was born in 2015 upon the realization that there was a massive gap for novel bed linen in the South African market. Bored by the limited in-store offerings available at the time, they set out to change the way people look at their sleep experience and by chance stumbled upon Jersey Knit Cotton which is not only gloriously comfortable and luxurious to sleep on, but also breathable, cool and never needs ironing! Their range has since been expanded to include luxurious apparel and accessories under their 'STRONG' brand.